Effective Date: 14 September 2026
Last Updated: 14 September 2026

VIBE THEORY ENTERPRISE (“Vibe Theory,” “we,” “our,” or “us”) respects your privacy and is committed to protecting personal information collected through https://vibetheory.africa/.

This Privacy Policy explains how we collect, use, store, share, and protect personal information when customers browse our website, create an account, place an order, make a payment, contact us, or otherwise interact with Vibe Theory.

Our online store offers African-inspired fashion, including men’s wear, women’s wear, occasion styles, and related fashion products to customers in Ghana and Nigeria, as well as other supported locations.

1. Information We Collect

Depending on how you use VIBETHEORY.AFRICA, we may collect:

  • Full name
  • Email address
  • Billing and delivery address
  • Account details
  • Order and purchase history
  • Product size or variation information
  • Payment transaction details
  • Customer-support communications
  • Reviews and feedback
  • IP address and device information
  • Browser and website-usage data
  • Cookie information

We collect only information reasonably necessary for the relevant business or legal purpose.

2. How We Collect Information

Information may be collected when you:

  • Browse our website
  • Create or use an account
  • Add products to your cart
  • Place an order
  • Complete checkout
  • Make a payment
  • Contact customer support
  • Request a return or refund
  • Subscribe to communications
  • Submit a product review
  • Interact with cookies or analytics tools

We may also receive necessary information from payment processors, delivery providers, hosting services, and other service providers supporting our website.

3. How We Use Personal Information

We may use customer information to:

  • Process and confirm orders
  • Manage customer accounts
  • Arrange shipping and delivery
  • Process payments
  • Handle eligible returns and refunds
  • Respond to customer enquiries
  • Prevent fraudulent transactions
  • Improve website performance
  • Analyse website activity
  • Maintain business records
  • Send marketing communications where permitted
  • Meet applicable legal obligations

We do not use personal information for unrelated purposes without an appropriate legal basis.

4. Legal Basis for Processing

Where applicable privacy law requires a lawful basis, we may process personal information based on:

  • Contract: to process orders, delivery, returns, and customer services
  • Consent: for certain marketing or optional cookies
  • Legal obligation: for tax, accounting, regulatory, or legal requirements
  • Legitimate interests: for security, fraud prevention, analytics, and business operations
  • Other lawful grounds recognized under applicable law

5. Orders and Delivery

When you purchase from Vibe Theory, we may use your name, order details, delivery address, contact information, and payment confirmation to fulfil your purchase.

Relevant information may be provided to delivery or logistics partners where necessary to deliver your order in Ghana, Nigeria, or another supported destination.

6. Payment Security

Payments may be processed by reputable third-party payment service providers.

Where relevant to their operations, payment providers may follow standards such as PCI DSS.

Vibe Theory does not intentionally store:

  • Full payment-card numbers
  • CVV/security codes
  • Banking passwords
  • PINs
  • Similar sensitive authentication credentials

Customers should never send sensitive payment credentials through ordinary email or public website forms.

7. Cookies and Tracking Technologies

VIBETHEORY.AFRICA may use cookies and similar technologies to support:

  • Shopping carts
  • Checkout
  • Account sessions
  • Website security
  • Customer preferences
  • Analytics
  • Website performance
  • Marketing where applicable

Where consent is required for non-essential cookies, appropriate choices should be provided.

Further information is available in our Cookie Policy.

8. Marketing Communications

Where permitted, we may send emails or other communications about:

  • New products
  • Fashion collections
  • Offers
  • Promotions
  • Website updates

Customers may unsubscribe from promotional messages at any time using the available unsubscribe option or by contacting us.

Transactional messages such as order confirmations, delivery updates, and security notices may still be sent where necessary.

9. Third-Party Service Providers

We may use third-party providers for services including:

  • Website hosting
  • Payment processing
  • Delivery and logistics
  • Analytics
  • Email communications
  • Customer support
  • Security
  • Fraud prevention

These providers may receive only the information reasonably necessary to perform their services.

10. Data Sharing

We may share personal information with:

  • Payment processors
  • Delivery providers
  • Technology partners
  • Fraud-prevention services
  • Professional advisers
  • Regulators or authorities where legally required
  • A lawful business successor where relevant

VIBE THEORY ENTERPRISE does not sell or rent customer personal information to third parties for their independent commercial use.

11. International Data Transfers

Some providers may process information outside Ghana or Nigeria.

Where applicable law requires additional safeguards for international transfers, appropriate mechanisms may be used, including:

  • Contractual safeguards
  • Standard Contractual Clauses
  • Adequacy mechanisms
  • Equivalent lawful protections

12. Data Security

We take reasonable measures designed to protect personal information against unauthorized access, loss, misuse, or disclosure.

Depending on our systems, measures may include:

  • SSL/TLS encryption
  • Secure hosting
  • Access controls
  • Authentication measures
  • Software updates
  • Monitoring
  • Backups
  • Restricted administrative access

No internet-based system can be guaranteed to be completely secure.

13. Data Retention

Personal information is retained only for as long as reasonably necessary for purposes such as:

  • Order fulfilment
  • Customer accounts
  • Tax and accounting
  • Returns and refunds
  • Customer support
  • Fraud prevention
  • Legal disputes
  • Regulatory obligations

When information is no longer required, it may be deleted, anonymized, or otherwise securely handled.

14. Your Privacy Rights

Depending on applicable law, you may have rights to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion
  • Restrict certain processing
  • Object to certain uses
  • Withdraw consent
  • Request data portability where applicable
  • Opt out of marketing
  • Manage cookies
  • Lodge a complaint with an appropriate regulator

Some rights may be subject to legal limitations.

15. Account and Data Deletion

Customers may request deletion of eligible personal information or closure of an account.

Certain information may still need to be retained for:

  • Completed transactions
  • Tax obligations
  • Accounting records
  • Fraud prevention
  • Legal claims
  • Regulatory requirements

Further information is available in our Account & Data Deletion Policy.

16. Ghana Data Protection

Where personal information relating to individuals in Ghana is processed, applicable requirements may include Ghana’s Data Protection Act, 2012 (Act 843).

Eligible individuals may exercise privacy rights available under applicable Ghanaian law.

17. Nigeria Data Protection

Where personal information relating to individuals in Nigeria is processed, applicable requirements may include the Nigeria Data Protection Act 2023.

Eligible individuals may exercise rights provided under applicable Nigerian data-protection law.

18. GDPR and UK GDPR

The EU GDPR or UK GDPR may apply where their territorial scope covers a particular customer or processing activity.

Where applicable, Vibe Theory will consider requirements relating to:

  • Lawful processing
  • Transparency
  • Data minimization
  • Individual rights
  • Security
  • Data retention
  • International transfers

This does not mean GDPR or UK GDPR applies to every transaction.

19. Children’s Privacy

We do not knowingly seek to collect personal information directly from children who cannot lawfully provide their own consent.

Where parental or guardian authorization is required, appropriate authorization should be obtained.

Parents or guardians who believe a child’s information has been collected improperly may contact us.

20. Fraud and Data Breaches

We may use transaction, account, device, and technical data to help detect fraud, unauthorized activity, or security risks.

If a personal-data breach occurs, we may investigate, contain the issue, secure affected systems, and notify affected individuals or authorities where required by law.

21. Reviews and Third-Party Links

Product reviews, ratings, images, or comments submitted for public display may be visible to other users.

Customers should not include sensitive personal or payment information in public reviews.

Our website may also contain links to independent third-party websites. Vibe Theory is not responsible for privacy practices of websites it does not control.

22. Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, business practices, legal obligations, or data-processing activities change.

The latest version will be published on VIBETHEORY.AFRICA with an updated Last Updated date.

23. Contact Us

For privacy questions, data requests, account concerns, or information about this Privacy Policy, please contact:

VIBE THEORY ENTERPRISE

Website: https://vibetheory.africa/
Information Email: info@vibetheory.africa
Support Email: support@vibetheory.africa

Ghana Address

G7-313-4057, House Number PHC 202/1023/0005, Naa Adokailey Road, Near Oklahoma Hotel, Banana Inn, Accra, Ablekuma Central, Greater Accra, Ghana

Nigeria Address

House 4, Kirfi Close, Federal Housing, Kubwa, FCT, Nigeria